Video: adidas SLVR Spring/Summer 2012 Collection Mood Video

Designed for life on the move, adidas SLVR continues its stride forward.

‘SLVR relies on the technical excellence of adidas as a brand, but pushes the limits of sportswear further and does not look back. It’s about staying open to ideas, concepts and a lifestyle. With SLVR it is the fusion of tailoring and sportswear to create something that I believe is relevant to culture right now.’ Dirk Schönberger

The result is an over-arching communication campaign that translates into still images and a short mood film, followed by an updated brand website design, all released globally February 2012.

Creative Direction: Pietsch Lim
Photography / Video Direction: Willy Vanderperre
Styling: Alister Mackie
Hair Stylist: Anthony Turner
Make-Up: Gucci Westman
Models: Marique Schimmel, Benjamin Eidem

Source – Highsnobiety

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: