Designed for life on the move, adidas SLVR continues its stride forward.
‘SLVR relies on the technical excellence of adidas as a brand, but pushes the limits of sportswear further and does not look back. It’s about staying open to ideas, concepts and a lifestyle. With SLVR it is the fusion of tailoring and sportswear to create something that I believe is relevant to culture right now.’ Dirk Schönberger
The result is an over-arching communication campaign that translates into still images and a short mood film, followed by an updated brand website design, all released globally February 2012.
Creative Direction: Pietsch Lim
Photography / Video Direction: Willy Vanderperre
Styling: Alister Mackie
Hair Stylist: Anthony Turner
Make-Up: Gucci Westman
Models: Marique Schimmel, Benjamin Eidem
Source – Highsnobiety